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HEAD starts generally bring handsome profits. Thats the essential system of The brand new-challenges current market, and it's becoming deftly played out by a dental treatment corporation that could go general public afterwards 의정부치과 this thirty day period.

The company is Applications Dental, situated in Atlanta. The theory driving the company -- managed treatment -- is hardly novel. Its the approach thats in vogue, explained Mark Basham, an analyst with Standard Poors. But Applications is extending managed treatment to the area that is definitely fairly large open up: the $40 billion dental industry.

Only 50 percent of Americans have any kind of private dental coverage and that coverage is generally the traditional indemnity sort. Fewer than a single-fifth of These insured are in managed care options, when practically two-thirds of employees with wellness insurance policy belong to the well being maintenance Corporation, preferred provider Firm or other managed application.

In this kind of new subject, competition have their function eliminate for them. It is essentially a race to make a essential mass, to generally be a vital regional prepare, explained Linda Killian on the Renaissance Capital Corporation, a research organization in Greenwich, Conn.

APPS appears to be like for being attaining in that contest. By energetically http://query.nytimes.com/search/sitesearch/?action=click&contentCollection&region=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/의정부치과 buying other overall health strategies, the company has in excess of 875,000 associates along with a network of 2,600 dentists in eight states. Experienced Applications owned these ventures for all of final yr, it might have had 1994 revenue of $117 million and gain of $1.nine million, or 25 cents a share.

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At its $thirteen presenting selling price, Applications inventory appears to be superior, Mr. Basham believes. He thinks it could hit no less than $16 within the subsequent twelve months -- an appreciation of 23 percent.

One more reason for optimism: the only other publicly held contender With this rising area isn't going to appear to be about the rapid keep track of. Safeguard Well being Enterprises, located in Anaheim, Calif., does the majority of its small business in California. It's got had almost no income expansion for several yrs. Gross sales started to shift yet again only following the corporation offered ideas to smaller sized firms and expanded into related firms -- indemnity insurance coverage and dental clinics. The company has also long gone into products farther afield, like vision strategies and existence insurance.

But this branching out might have damage Safeguards profits. Even though the companys revenues grew 12 percent final yr, to $70.5 million, gains fell by around two-thirds, to $one.three million, or 27 cents a share.

In my view, they expanded in too many Instructions concurrently, said Johnny Svoren, an analyst with the Purple Chip Critique, a study agency in Portland, Ore. Mr. Svoren expects the companys profitability to improve this year, having said that.

Buying and selling at $ten.twenty five a share at Fridays close, Safeguard has a rate-earnings numerous of seventeen.7 times this many years estimated earnings, making it appear considerably more cost-effective than APPSs envisioned several of 20. But this evaluate is to some degree deceptive listed here simply because Safeguards venture into other fields helps make the companies incredibly distinct.

True, APPS is applying nearly each of the choices proceeds of $forty four.two million to pay off personal debt and redeemable most well-liked stock desired for former acquisitions. To increase, APPS will need additional cash, and Mr. Basham believes the corporation will come to the industry having a secondary giving in the next twelve months. Thats a danger for traders in this normally-desirable Preliminary supplying. They confront the Threat of falling benefit if the volume of shares will increase.

On the other hand, as APPS results in being An even bigger power in dental care, Mr. Basham suggests, its virtues may make it a takeover focus on -- with all the advantages for its inventory that involves. In spite of everything, in the new-challenges market place, corporations dont have to complete to get the race.